Usage & Attitudes Studies
— Consumer attitudes and usage experience towards the category: usage occasions, purchase frequency and volumes, substitutes, consumption dynamics, perceptions 
— Brand consumption experience and purchase/ consumption drivers 
— Market segmentation/ mapping 
— Marketing communication effectiveness and channels
Brand Performance Analysis
— Brand KPI: awareness, consumption experience, loyalty, future purchase intention, rejection, repertoire, switching to/ from other brands
— Brand image: achieved/ specific attributes, communication potential analysis, strengths and weaknesses, mapping 
— Brand communication effectiveness: ad awareness, understanding of communication message, ad influence on brand image
Consumer Profile and Segmentation Studies
— Target consumer profile analysis (socio-demographic characteristics, consumption habits, motivations) 
— Segmentation of target consumers by their social and demographic parameters, psychographics, consumption habits, attitudes towards a brand etc.)
New Brand / Product Development
— Market environment analysis, indicating most prospective segments / niches
— Analysis of consumer needs and expectations indicating of unsatisfied/ under satisfied needs and consumption drivers
— Indicating a new product/ brand target group
— Recommendations on new brand / product positioning, concepts testing
— Estimation of a new brand/ product market potential
— Volumetrics
— Car clinic 
Product Tests
— Concept tests 
— Blind product tasting 
— Sensory tests 
— Usability tests 
— Product in-home placement (diaries/ on-line blogs, filming, home usage tests)
Package Tests
—Evaluation of a pack on the shelf (broad competitive environment) and compared to key competitors
— Estimation of general package liking/ perception
— Estimation of various package elements (logo, label, material, shape, design, colour etc.)
— Choosing the best new package variant, comparisons with existing design / with competitors
Copy Tests/ Ad Concept Tests
— Evaluation of advertising materials (ads, storyboards) 
— Estimation of general liking and perception of various ad elements / personages 
— Analysis of communication message perception  
— Simulation of real environment: estimation of TV ads blocks (5-7 ads)
Pricing Studies
— Price elasticity analysis 
— Optimization of price positioning (for a brand / product) 
— Brand Price Trade-Off (BPTO) 
— Choice based conjoint (CBC)
Ad campaign effectiveness
— Post-campaign effectiveness estimations and tracking studies 
— ATL: TV, radio, printed media, outdoor 
— BTL: all types of promo, events, POSM (monitoring, mystery shopping, estimation of influence on shoppers’ behaviour)
Category Analysis
— Consumer perception of a category: definition, borders and marginal products, structure, needs and attributes associated with a category
— Neighbour categories and substitutes
— Purchase habits and in-store expectations (location within a store/ on shelf, layout principles)
— Purchase decision-making tree for a category / sub-categories
Mystery shopping
— FMCG, durable goods, cars, IT / telecom, financial services, real estate
— Personal visits of "mysterious customers" to the points of sale, phone calls, on-line requests
— Quantitative approach: calculation of indices reflecting the main performance indicators; comparisons between outlets, companies, regional units
— Qualitative approach: observation, development of complex scenarios of “mysterious purchases”, in-depth analysis of the purchase situation
Lifestyle & Values Research
— In-depth understanding of target consumers real world, lifestyle, social environment, values, interests, daily practices (in consumption, social and leisure activities, family life etc.) 
— Getting insights into consumer motivations in choosing certain brands / products, understanding of unsatisfied needs and basic expectations;
— Different types of visual reporting: filming, photo sessions, picturing of certain activities/ persons 
— In-home visits, interviews, accompanied outings
Customer Satisfaction
— Services, durables, automotive 
— Phone/ f2f interviews with the Clients’ customers;
— Estimation of CSI (Customer Satisfaction Index) based on individual parameters scores given by respondents; 
—Analysis / comparisons for departments/ individual outlets/ operators/ regional divisions.
Market environment analysis
— Market volume and structure 
— Market potential and dynamics 
— Key market players
Competitor analysis
— Key competitors’ profiles (brands, market shares, regional expansion, pricing, distribution chains) 
— Competitors’ advertising and promo activities 
—SWOT analysis: Client vs. key competitors
B2B-customers study
— Target customers identification/ profile 
— Customers’ needs and preferences analysis 
— B2b customers: key decision makers and decision making factors 
— Market potential estimation
Customer satisfaction
— Semi-structured phone/ f2f interviews with the Clients’ customers  
— In-depth interviews with key customers’ representatives/ VIP customer  
— Estimation of CSI (Customer Satisfaction Index) based on individual parameters scores given by respondents;  
— Analysis / comparisons for departments/ individual outlets/ operators/ regional divisions.
Distribution channels study
— Identifying of distribution chains typical for the market 
— Identifying of key players by channel/ region and their business connections and terms of work; 
— Estimation of dealers/ distributors performance level and matching the standards of work;
— Analysis of trade promotions effectiveness
Employee satisfaction
— Estimation of general satisfaction level of different segments of employees (including linear personnel, managers and top managers)  
— Analysis of key satisfaction/ dissatisfaction drivers for different positions/ segments of employees И 
—Employees motivation policy optimization
Brand image
—“External” corporative brand image (brand perception by customers/ partners/ distributors/ sales personnel/ potential employees)  
— Media representation of corporative brand image  
—“Internal” brand image – corporative brand perception by employees/ managers.
B2b marketing communication effectiveness
—Analysis of media preferences for business targets/ key decision makers  
— Pre-tests of advertising materials/ concepts  
—Post-campaign estimation: advertising reach and effect on target customers’ attitude towards the brand/ product/ service
—Interviewing of visitors/ participants of exhibitions, trade shows, special events