Customer satisfaction assessment
Potential customers, who intend to buy a certain product or service, come for the purchase with certain expectations regarding the quality and cost. In addition, they expect a high level of service. If the consumer doesn't like something, then he is unlikely to become your buyer for the second time. Therefore, the company image and its profit performance directly depend on the degree of customer loyalty.
CSI or Customer Satisfaction Index shows the level of brand trust and satisfaction with the services, which are offered by the company.
Why is it important to measure the CSI index?
Many experts consider this index to be one of the most commonly used non-financial indicators. The head of company views this metric as a clear demonstration of his company performance and profit potential.
Using this index, you can:
- see shortcomings in service management;
- identify the disadvantages of marketing promotion;
- analyze customer service level;
- identify weaknesses that are to analyze first;
- find out the reasons urging customers choose competitors.
This index measures the level of actual customer loyalty to the company, whether they will make a purchase in the future, whether they are ready to advise the company to others etc. This is very important, because the retaining existing customers is much cheaper than attracting a new target audience.
What will the assessment of customer satisfaction give?
Determination of the satisfaction level allows to:
- motivate employees to improve their skills to meet customer requirements;
- increase profits at the expense of understanding the reasons of customers loyalty to the company;
- compare yourself with competitors based on CSI scores;
- find out the real customer needs;
- improve customer feedback and service.
After identifying the existing problems, you need to start solving them. We recommend to start with solving most serious consumer problems to see positive dynamics immediately.
ResearchView team will assess your CSI, which will allow you to make management decisions faster to increase customer loyalty. This is a very important indicator, understanding of which will help to improve the effectiveness of the marketing strategy implementation and ultimately lead to business growth.
14-year collaborative effort
more than 80% of further contacts
50% of clients are our regular clients
selection methodology under the client's budget
We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.