Potential customers research
It is impossible to do business successfully without understanding your target audience. Many people who are not familiar with the process of creating an advertising campaign may think that developing a promotion strategy is a fairly simple process. It is enough just to choose a product, understand its main advantages and benefits over competitors, and then present the product to the end consumer.
It is clear, but a little oversimplified. In a very tough competition, you need to take into account various factors that in one way or another may affect profitability. In this case, it is very important to research potential buyers, which allows you to determine their behavior, basic needs, psychological and emotional reactions to the product.
What is marketing research of customer behavior for?
The main goal of an advertising campaign is to increase consumer demand, to attract the attention of potential customers. First of all, it is aimed at meeting the needs and desires of consumers. For this to be possible, you need detailed information about your target audience.
Many managers abandon independent and professional marketing research of buying behavior to save money and rely entirely on their personal ideas or their close circle, which are often far from reality. This is a very serious misconception that negatively affects brand promotion. On the contrary, such an analysis will help prevent misuse of funds on advertising campaigns and other methods of promotion that do not bring results.
Basic research methods
Consumer behavior can be studied in different ways:
- Interview. A questionnaire of open (assuming detailed answers) and closed (answers in the "yes" or "no" format) is drawn up. It should not be too large, so as not to take a lot of time from potential customers. The survey is conducted via the Internet, telephone or in person at retail outlets or on the street.
- In-depth interviews. A group of respondents is assembled to answer specific questions in detail. For example, what emotions they experienced when they saw an advertisement for a certain product, what purchase motivations they were guided by, etc. This format involves talking in private with the respondent so that other participants cannot influence his opinion.
- Focus groups. Participants, who are representatives of the target audience, are selected. The conversation takes place in a group, as opposed to an in-depth interview. The process is led by a moderator who asks questions to all respondents. Carrying out this technique, it is necessary to take into account that an open communication format involves the influence of some participants on others, listening to other people's opinions.
Conducting customer research is a complex process that requires professional training. The leading specialists of our agency, who have more than 10 years of experience in the field of marketing research, are ready to help you in studying your target audience so that you can successfully sell your product or service, as well as minimize advertising costs.
14-year collaborative effort
more than 80% of further contacts
50% of clients are our regular clients
selection methodology under the client's budget
We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.