It is difficult to imagine the formation of a successful business without a thorough study of the target audience. Most medium and big companies invest in all sorts of studies, which allow to consider all the factors of consumer behavior in promoting the service or product. Such costs are fully justified, because the expenses are recovered due to the growth of sales and consumer loyalty.
Sociological research is to some extent a mirror of the state of our society. Preparation of market research requires professionalism, so it is better for a professional agency, which specializes in conducting surveys and other methods of sociological research, to do research.
What is a sociological survey?
A sociological survey is a certain communication with clients to identify the characteristics of their behavior. This will give an opportunity to compose a portrait of your target audience, which is very important for further marketing activities.
The survey method includes:
- Interviewing - сonversation with the target audience representatives according to prepared plan.
- Questioning. Representatives of the target audience respond to specific questions from the questionnaire. They can fill it by themselves, or with the help of the interviewer, who records the answers in the questionnaire. This is an important public opinion research tool, which allows you to cover a wider audience, than interviewing.
Focus group method
This technique is carried out in the form of a discussion on a specific topic. The participants are a group of respondents, who meet certain criteria. As a rule, the focus group method is used to study the potential effectiveness of an advertising campaign or for pilot project research (for example, the creation of pension funds and other phenomena, which is interesting for a specific group of respondents).
What is the cost of a case study?
Prices for sociological research depend on the chosen method (questionnaire survey, focus group discussions, telephone interviews), target audience and its feasibility (IR), sample size and other research parameters. In any case, the costs will be payed off, because the data obtained allows not only to study the consumer audience, but also to collect important information about the strengths and weaknesses of competitors, as well as the effectiveness of marketing campaigns.
How is a sociological research conducted?
Each method has its own specifics, but we will mark the main stages of our work:
- Getting to know the client's business. Before starting work, you need to clearly understand all the specifics of the product or service, as well as the problems of the consumers themselves. Understanding the essence will allow you to ask the right clarifying questions, which is very important for the general analysis.
- Script creation. Not only the list of questions itself is important, but also their sequence. It is important to establish contact with the consumer, so the consumer takes questions, relating to the essence of the study.
- Team building. These are the managers, who have experience of conducting research in the category of business and the customer. If necessary, additional trainings are provided for ordinary performers (interviewers and call center operators), allowing them to dive deeper into the specifics of a particular business.
- Data collection (fieldwork). This is the main step in collecting all the required data.
- Data processing.
- For quantitative research: the process of entering, encoding, validating, cleaning and converting raw data into a format suitable for analysis (tables and graphs).
- For qualitative research: transcription of audio recordings, data entry.
- Analysis and interpretation of the results obtained. This is quite a complex process that requires high analytical skills. At the end of this phase, the client will be provided with outcomes and recommendations, which to determine the further vector of business development.
You can order a sociological research in ResearchView. Сontact us by phone or leave your details in the form of feedback. We will contact you to clarify the timing and cost of our work.
14-year collaborative effort
more than 80% of further contacts
50% of clients are our regular clients
selection methodology under the client's budget
We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.