Target audience segmentation

Many entrepreneurs have the wrong stereotype about their target audience. This is a kind of ideal customer, who always shows his loyalty, readiness to make purchases and does not ask too many questions. Of course, this is a myth that has nothing to do with reality. And if an entrepreneur keeps such a stereotype in his mind and focuses on just such an ideal buyer, then he will fail.

But if the segmenting of the market and target audience is carried out, then this is guaranteed to yield results. This is a complex process that has its own nuances, therefore to save time and effort, it is better to entrust this business to professionals. ResearchView uses modern methods of TA segmentation, which is the most important aspect of marketing.

What is target audience segmentation?

Target audience segmentation is the division of buyers into separate groups for various reasons (needs, psycho-graphic and other characteristics). This is an important process, without which it is difficult to build effective communication and sales.

This technique is very important when promoting on social networks and on the Internet. Modern segmentation tools allow you to divide the audience into separate categories and advertise the product to each specific group. This makes it possible to consider not the personal vision and experience of the advertiser, but the real preferences of users. As a result, you get a high response rate.

What does the target audience segmentation technique give?

Segmenting and defining your target audience gives the following results:

• The higher efficiency of the campaign compared to those competitors, who have not performed segmentation. As a result, you hit the target, selling goods to your own customer.
• Formation of a profitable offer for consumers, because you will know exactly about the preferences of each individual segment.
• Reducing significantly the time spent on promoting your online store, because you will be promoting your product or service directly to the groups of consumers you need.

Basic principles and criteria for the target audience segmentation

There is no ideal buyer, but you can imagine an approximate portrait of the target audience for each business. Understanding the big picture will help you identify the specific customer groups that are more likely to become your customers.

Here are some principles of target audience search:

• Basic parameters: gender, age category, region of residence.
• Potential buyer income. This is a very important criterion, because if you offer your product to those categories of potential customers, who can not afford it, then the result will be zero.
• Preferences. The necessary information we learn from social networks (subscription to the thematic groups, statuses etc.).
• Correct tasks. It should be clearly understood what kind of customer problem your product can solve.

In general, customers can be divided into groups by socio-economic characteristics (financial state, social status), demographic (gender, age, marital status) and geographic (region of residence up to the district or street), as well as psychographic criteria (lifestyle).

In our agency you can order the analysis and segmentation of the target audience, which will give you the opportunity to specifically advertise and promote your products and services to meet the needs and behavior peculiarities of target subgroups of consumers.