Target audience segmentation
Many entrepreneurs have the wrong stereotype about their target audience. This is a kind of ideal customer, who always shows his loyalty, readiness to make purchases and does not ask too many questions. Of course, this is a myth that has nothing to do with reality. And if an entrepreneur keeps such a stereotype in his mind and focuses on just such an ideal buyer, then he will fail.
But if the segmenting of the market and target audience is carried out, then this is guaranteed to yield results. This is a complex process that has its own nuances, therefore to save time and effort, it is better to entrust this business to professionals. ResearchView uses modern methods of TA segmentation, which is the most important aspect of marketing.
What is target audience segmentation?
Target audience segmentation is the division of buyers into separate groups for various reasons (needs, psycho-graphic and other characteristics). This is an important process, without which it is difficult to build effective communication and sales.
This technique is very important when promoting on social networks and on the Internet. Modern segmentation tools allow you to divide the audience into separate categories and advertise the product to each specific group. This makes it possible to consider not the personal vision and experience of the advertiser, but the real preferences of users. As a result, you get a high response rate.
What does the target audience segmentation technique give?
Segmenting and defining your target audience gives the following results:
- The higher efficiency of the campaign compared to those competitors, who have not performed segmentation. As a result, you hit the target, selling goods to your own customer.
- Formation of a profitable offer for consumers, because you will know exactly about the preferences of each individual segment.
- Reducing significantly the time spent on promoting your online store, because you will be promoting your product or service directly to the groups of consumers you need.
Basic principles and criteria for the target audience segmentation
There is no ideal buyer, but you can imagine an approximate portrait of the target audience for each business. Understanding the big picture will help you identify the specific customer groups that are more likely to become your customers.
Here are some principles of target audience search:
- Basic parameters: gender, age category, region of residence.
- Potential buyer income. This is a very important criterion, because if you offer your product to those categories of potential customers, who can not afford it, then the result will be zero.
- Preferences. The necessary information we learn from social networks (subscription to the thematic groups, statuses etc.).
- Correct tasks. It should be clearly understood what kind of customer problem your product can solve.
In general, customers can be divided into groups by socio-economic characteristics (financial state, social status), demographic (gender, age, marital status) and geographic (region of residence up to the district or street), as well as psychographic criteria (lifestyle).
In our agency you can order the analysis and segmentation of the target audience, which will give you the opportunity to specifically advertise and promote your products and services to meet the needs and behavior peculiarities of target subgroups of consumers.
14-year collaborative effort
more than 80% of further contacts
50% of clients are our regular clients
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We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.