Profiling is a method of analyzing a person's behavior and character, which helps to understand their motives, goals, interests and preferences.

Profiling in marketing is the process of collecting and analyzing data about potential and existing customers to create a profile that can help determine their preferences, interests and behavior. This information allows marketers and sales managers to more accurately "sharpen" their tools to the target audience and communicate more effectively with it.

Profiling methods may vary depending on the specific objective. One of the most common methods is to observe a person during an interview for a long time, which allows to identify the main characteristics of a person's personality.

The interview is conducted by a professional moderator. The interview is observed by a separate profiler specialist who has the appropriate basic education (psychological), specialization in profiling, as well as extensive and successful work experience in this area.

For data processing and analysis, the profiler develops a methodology that will be used to identify and describe customer psychotypes, for example: basic psychotype, trend, metaprogram and representative systems (leading and additional).

Profiling in marketing helps to understand the needs and preferences of customers, which allows to develop particular personalized strategies for each segment of customers, as well as more effective targeted marketing strategies in general.

Profiling in sales allows to adapt the style and format of communication, as well as the approach of the sales consultant, depending on the psychotype of the customer, which increases the chances of successful purchase. Profiling also helps to more accurately identify the emotional and rational needs of the customers and offer them the most suitable goods or services in the "right wrapper".

Therefore, psychological profiling is a powerful personality analysis tool that can be effectively used in business (marketing and sales) to improve the effectiveness of communication with the customers and increase sales.

ResearchView has developed its own research methodology based on profiling, which helps the largest manufacturers of goods and services to maintain their leadership in the market.

You can request a profiling service through the contact form.

Our advantages

  • Experienced team

    14-year collaborative effort

  • High quality

    more than 80% of further contacts

  • Client confidence

    50% of clients are our regular clients

  • Flexible pricing

    selection methodology under the client's budget


  • Rosbank

    In the course of cooperation with ResearchView since 2020 more than 2 000 quantitative and more than 50 qualitative interviews have been conducted. Throughout the work on all projects, the company's obligations were fully fulfilled with proper quality and on time. Taking into account the observance of all agreements, the professionalism of the team and the quality of the analytics provided, we can recommend ResearchView as a reliable partner for marketing research.
  • BMS

    Bristol-Myers Squibb LLC expresses its gratitude to the ResearchView team for their high professionalism in carrying out projects within the framework of drug dossier registration under the EAEU procedure.
  • Hyundai

    I want to thank all of you for your joint work and collaboration, interesting projects and discussions, support and responsiveness. I wish you new challenging projects and achievements!
  • Mercedes Benz

    It was very interesting to take part in the project, I admired the openness and professionalism of ResearchView team and I want to wish you further success in the implementation of projects
  • STEM Healthcare

    We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
  • Nissan

    Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
  • Givaudan

    On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
  • ABCR/ Association of Branding Companies of Russia

    We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
  • Panasoniс

    We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
  • NSPK

    We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
  • AC Nielsen

    ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.