Desk research

Desk market research is a method of searching, collecting, processing and analyzing secondary open and closed information without conducting field research ("at the desk").

Desk research allows to:

  • clarify the situation in the target market;
  • track trends in your niche;
  • evaluate the market capacity;
  • evaluate the market share of the brand;
  • predict the development of the market;
  • identify the level of competitiveness;
  • analyze the pricing policy and the product range offered by the main competitors;
  • identify the most effective sales channels and promotion methods;
  • identify the target audience and understand the criteria for its segmentation;
  • identify the growth points and potential risks of the company.

The purpose of desk market research is to collect, analyze and interpret data to develop or adjust a marketing strategy for business development.

Advantages of desk research:

  • Minimum cost of collecting the necessary data vs field research;
  • Analysis of information from many sources;
  • High efficiency of information collection, processing and analysis vs field research;
  • The ability to study highly specialized topics;
  • Use of multiple sources of information (if available).

Disadvantages of desk research:

  • Lack of guarantees of the reliability of information;
  • Inability to describe an accurate portrait of the target audience;
  • Availability of information, which means that competitors have access to it;
  • Limited access to some sources of information;
  • Lack of information on some topics and market segments.

To overcome the disadvantages of desk research, it is often supported with expert interviews or other methods allowing to recieve the missing information and verify the reliability of the collected data.

There are several types of desk research based on various methods of data analysis:

  • Traditional analysis;
  • SWOT analysis;
  • Content analysis;
  • PEST analysis;
  • Economic and mathematical analysis;
  • Case-study;
  • Competitor analysis;
  • Modeling;
  • GAP analysis;
  • Analysis of the development strategy in the market;
  • Technology analysis;
  • Portfolio analysis or matrix of the Boston Consulting Group and others.

Desk market research is based on the following main types of information sources:

  • Legislative framework (codes of laws, federal and regional laws, decrees, by-laws, comments and explanations);
  • Data from federal state statistics, as well as regional statistical agencies;
  • Customs database;
  • Databases of government and commercial procurement;
  • Registries;
  • Reports of chambers of commerce, public organizations and industry unions;
  • Open research data from universities and non-profit research organizations;
  • Development programs, investment passports, explanatory notes and reports of public services;
  • Open data from information, consulting and research agencies;
  • Media publications focused on relevant markets;
  • Websites, landing pages, services, social networks of competitors and partners, etc.

The stages of desk research include formulation of the purpose and objectives of the study, collection and analysis of information from various sources, assessment of the reliability and relevance of the data, and interpretation and making conclusions.

Therefore, the desk research method is an accessible and time efficient but insufficiently in-depth research method.

Nevertheless, in combination with other methods performed by experienced specialists of the ResearchView agency, it can allow to create a reliable and complete picture of the market, consumers and competitors, as well as assess trends and prospects for the development of the industry.

You can request desk research by leaving your details in the contact form. We will contact you to clarify the terms and cost of the project.

Our advantages

  • Experienced team

    14-year collaborative effort

  • High quality

    more than 80% of further contacts

  • Client confidence

    50% of clients are our regular clients

  • Flexible pricing

    selection methodology under the client's budget


  • Rosbank

    In the course of cooperation with ResearchView since 2020 more than 2 000 quantitative and more than 50 qualitative interviews have been conducted. Throughout the work on all projects, the company's obligations were fully fulfilled with proper quality and on time. Taking into account the observance of all agreements, the professionalism of the team and the quality of the analytics provided, we can recommend ResearchView as a reliable partner for marketing research.
  • BMS

    Bristol-Myers Squibb LLC expresses its gratitude to the ResearchView team for their high professionalism in carrying out projects within the framework of drug dossier registration under the EAEU procedure.
  • Hyundai

    I want to thank all of you for your joint work and collaboration, interesting projects and discussions, support and responsiveness. I wish you new challenging projects and achievements!
  • Mercedes Benz

    It was very interesting to take part in the project, I admired the openness and professionalism of ResearchView team and I want to wish you further success in the implementation of projects
  • STEM Healthcare

    We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
  • Nissan

    Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
  • Givaudan

    On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
  • ABCR/ Association of Branding Companies of Russia

    We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
  • Panasoniс

    We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
  • NSPK

    We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
  • AC Nielsen

    ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.