UX research

UX research is to understand how a service or product will work in the real world for the real consumer. They involve studying client needs and the way they actually relate to a particular product.

The main objective of UX-researcher is to help businesses save money and get profit by checking product hypotheses. Evaluation allows you to understand, how to improve your service, to determine whether the new product will be demanded or not.

The main UX research methods

There are several basic methods used by the UX - researchers. Let's note the main ones:

• Interview. This is the basic technique, which involves a conversation with the respondent on the subject of the study. As a rule, it is carried out at an early stage of product development. User attitudes to the product or service under test, user needs and desires are analyzed. The method is well suited for initial exploration and immersion in the category and product.
• Usability testing. This method allows you to check whether the script using for the product or service is suitable for the target audience. It helps identify a problem before the product or service launch. The respondents are given tasks that simulate the actual use of the product / service, which allows them to track and record all the difficulties and deviations from the scenario conceived by the developers. Based on the test results, recommendations are issued for revision.
• Focus groups. This is a group discussion, during which the attitude of respondents to the product is clarified. The method has an indisputable advantage over others due to the group dynamics of the discussion and the speed of testing, which makes it possible to refine the raw concept into the final product / service in a matter of days.
• Online surveys. The method is indispensable for digitizing the data identified at the qualitative stages of research and obtaining representative data throughout TA, considering socio-demographic, geographic, behavioral and other features.

All research methods are divided into two types, namely quantitative and qualitative research.

A qualitative methodology allows you to identify and formulate research hypotheses and get an answer to the questions about the reasons for consumer behavior. In this case, the emphasis is more on the consumer, than a product. It is important to understand a problem the consumer has and how it can be solved.

Quantitative study answers the question of how much and measures this numbers. The information obtained is extremely important for making strategic decisions on a product / service, since it is representative and reflects the real opinion of the interviewed target audience.

Why is UX research done?

This type of research is very important for business. Both customer satisfaction rate and reduction of redesign costs depend on how well you understand the end consumer and consider the requirements for the design.

If you neither consider the motives of consumer behavior, nor understand their problems, neither application or IT – product will be able to solve these problems, as a result your product cannot attract the consumer.