Car clinic

Car clinic is a special automotive market research conducted by automotive manufacturers in order to receive comprehensive feedback from potential car buyers, most often with the presentation of the tested vehicle in a competitive environment. This type of research allows to identify weaknesses and problems of the car at various stages of its development, production and promotion.

One of the main goals of car clinics is to improve the quality and competitiveness of the vehicles. On the basis of feedback from potential users, designers, engineers, marketers and sales managers can make the necessary adjustments and improvements in the design and promotion of the car so that it meets the requirements and expectations of customers.

Car clinics are conducted at various stages of product development: from the concept and design of the car to testing prototypes and models already available on the market. Each option of the clinic allows to check various aspects of the car: from ease of use and ergonomics to reliability and safety.

There are usually several stages of the car clinic:

  1. Recruitment of participants: selection of research participants who correspond to the target audience of potential car buyers.
  2. Recruitment of cars (for clinics with real cars): selection, delivery, preparation and display of the necessary set of cars.
  3. Testing: participants examine / test the car and evaluate it according to various criteria.
  4. Data collection: participants take a survey, fill out questionnaires and/or participate in interviews/focus groups where they discuss their impressions and suggestions.

There are several types of car clinics:

  1. Static car clinics: conducted without a test drive of cars, in case if there is no goal to evaluate the dynamics features and driving.
  2. Dynamic car clinics: conducted with a test drive of cars along an agreed route, in case if the purposes of the research include assessment of the dynamics features and driving.
  3. Photo (virtual) car clinics: the car is evaluated by photo / in a virtual environment using special programs and technologies.
  4. Fly in car clinics: evaluation of cars with the participation of respondents from several cities or countries when they are brought to the place of the car clinic.

Car clinics take an important place among the automotive market research methods as they allow to compare cars according to specified criteria and evaluate cars 360 degrees at the same time.

The benefit of car clinics is that they allow to collect data as close to reality as possible about the perception and evaluation of a car by potential customers, which helps automakers to adapt their products as accurately as possible to customer needs and increase the competitiveness of cars in the market.

You can request a car clinic from ResearchView via the contact form.

Our advantages

  • Experienced team

    14-year collaborative effort

  • High quality

    more than 80% of further contacts

  • Client confidence

    50% of clients are our regular clients

  • Flexible pricing

    selection methodology under the client's budget


  • Rosbank

    In the course of cooperation with ResearchView since 2020 more than 2 000 quantitative and more than 50 qualitative interviews have been conducted. Throughout the work on all projects, the company's obligations were fully fulfilled with proper quality and on time. Taking into account the observance of all agreements, the professionalism of the team and the quality of the analytics provided, we can recommend ResearchView as a reliable partner for marketing research.
  • BMS

    Bristol-Myers Squibb LLC expresses its gratitude to the ResearchView team for their high professionalism in carrying out projects within the framework of drug dossier registration under the EAEU procedure.
  • Hyundai

    I want to thank all of you for your joint work and collaboration, interesting projects and discussions, support and responsiveness. I wish you new challenging projects and achievements!
  • Mercedes Benz

    It was very interesting to take part in the project, I admired the openness and professionalism of ResearchView team and I want to wish you further success in the implementation of projects
  • STEM Healthcare

    We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
  • Nissan

    Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
  • Givaudan

    On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
  • ABCR/ Association of Branding Companies of Russia

    We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
  • Panasoniс

    We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
  • NSPK

    We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
  • AC Nielsen

    ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.