HR research

Staff (human resources - the HR) is a key resource for any company. Today companies have the opportunity to use a variety of channels for hunting candidates, but the process of hiring the right employees does not become easier, on the contrary, it often becomes more complicated.

Today, the number of contact points for a job seeker with an HR brand has increased dramatically. There is a lot of information in the Internet: communities, blogs, media, employee reviews describe work in companies from all sides. A specialist, who knows his own value, after finding a vacancy or being invited to an interview, conducts his own research, collecting detailed information about the employer in order to assess his image and reputation, and also to understand real working conditions he will deal with.

Sometimes the number of applications for a vacancy is very large, and there are only a few suitable candidates among them. Or vice versa: there are no responses, although the conditions are quite attractive. Many employers are familiar with these situations.  ResearchView conducts studies for the HR, that allow you to carry out an audit of the funnel to attract staff and to understand which steps fail and thereby the situation can be improved, to build a strong brand of the employer company to stand out from other employers, as well as to attract and keep the attention of suitable specialists.

There are various marketing tools in HR. One of them is the most important funnel for attracting and retaining staff, which describes the stages of interaction between a recruiter and an applicant.

Recruiting funnel consists of several stages. To begin with, a job description is posted on employment websites, in the media, social networks. The main tasks of the HR department are to convey the company's proposal to applicants, to attract the attention of high-quality candidates. Brand awareness and the public image of the employing company are important in this connection.  Jobseekers can use search engines, company websites, employee reviews, ratings, social media, and other sources to get more information about a potential employer.

Then the applicant studies the vacancy, collects information about a potential employer, and forms initial expectations. If jobseeker is satisfied with the vacancy, he/she applies for it and prepares for the interview in case of a positive response from the employer.

At the next stage of the interview, recruiter and managers mission is to conduct interviews, examine and select applicants according to the necessary criteria, to choose the most suitable and motivated ones. As a result, a hiring decision is made, final candidate receives job offer which describes the date of his entry to work and the conditions (trial period / task).

This is followed by the adaptation stage, during which the employee to join the team, and the employer to train him/her and check on the correctness of choice. At this stage, high staff turnover rate is also possible. The lack of a structured adaptation program and post-training assistance, inadequacy of expectations, problems with management, and disagreement with the company corporate culture are the key reasons for employee resignation during the adaptation period.

It should be noted that even after finding and hiring the right employee, the employer may face the problem of his early professional burnout. A large percentage of new employees leave during the trial period. According to a federal study conducted by the largest Russian Internet recruiting company, more than 60% of newly employed people feel disappointed about a new job in the first six months.

Therefore, at the final stage, the employer's task is to create motivation to retain and develop an employee within the planned life cycle. A staff satisfaction survey will help to identify weaknesses in the staff management.

Thus, each of the stages of attracting and retaining personnel is extremely important, and HR research of company staff has its own characteristics and types for each of them.

The quality of human capital determines the efficiency and success of any company. The issue of effective recruitment and retention is a relevant issue in the list of managers and human resources departments. ResearchView team will help you to build the process.