Staff (human resources - the HR) is a key resource for any company. Today companies have the opportunity to use a variety of channels for hunting candidates, but the process of hiring the right employees does not become easier, on the contrary, it often becomes more complicated.
Today, the number of contact points for a job seeker with an HR brand has increased dramatically. There is a lot of information in the Internet: communities, blogs, media, employee reviews describe work in companies from all sides. A specialist, who knows his own value, after finding a vacancy or being invited to an interview, conducts his own research, collecting detailed information about the employer in order to assess his image and reputation, and also to understand real working conditions he will deal with.
Sometimes the number of applications for a vacancy is very large, and there are only a few suitable candidates among them. Or vice versa: there are no responses, although the conditions are quite attractive. Many employers are familiar with these situations. ResearchView conducts studies for the HR, that allow you to carry out an audit of the funnel to attract staff and to understand which steps fail and thereby the situation can be improved, to build a strong brand of the employer company to stand out from other employers, as well as to attract and keep the attention of suitable specialists.
There are various marketing tools in HR. One of them is the most important funnel for attracting and retaining staff, which describes the stages of interaction between a recruiter and an applicant.
Recruiting funnel consists of several stages. To begin with, a job description is posted on employment websites, in the media, social networks. The main tasks of the HR department are to convey the company's proposal to applicants, to attract the attention of high-quality candidates. Brand awareness and the public image of the employing company are important in this connection. Jobseekers can use search engines, company websites, employee reviews, ratings, social media, and other sources to get more information about a potential employer.
Then the applicant studies the vacancy, collects information about a potential employer, and forms initial expectations. If jobseeker is satisfied with the vacancy, he/she applies for it and prepares for the interview in case of a positive response from the employer.
At the next stage of the interview, recruiter and managers mission is to conduct interviews, examine and select applicants according to the necessary criteria, to choose the most suitable and motivated ones. As a result, a hiring decision is made, final candidate receives job offer which describes the date of his entry to work and the conditions (trial period / task).
This is followed by the adaptation stage, during which the employee to join the team, and the employer to train him/her and check on the correctness of choice. At this stage, high staff turnover rate is also possible. The lack of a structured adaptation program and post-training assistance, inadequacy of expectations, problems with management, and disagreement with the company corporate culture are the key reasons for employee resignation during the adaptation period.
It should be noted that even after finding and hiring the right employee, the employer may face the problem of his early professional burnout. A large percentage of new employees leave during the trial period. According to a federal study conducted by the largest Russian Internet recruiting company, more than 60% of newly employed people feel disappointed about a new job in the first six months.
Therefore, at the final stage, the employer's task is to create motivation to retain and develop an employee within the planned life cycle. A staff satisfaction survey will help to identify weaknesses in the staff management.
Thus, each of the stages of attracting and retaining personnel is extremely important, and HR research of company staff has its own characteristics and types for each of them.
The quality of human capital determines the efficiency and success of any company. The issue of effective recruitment and retention is a relevant issue in the list of managers and human resources departments. ResearchView team will help you to build the process.
14-year collaborative effort
more than 80% of further contacts
50% of clients are our regular clients
selection methodology under the client's budget
We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.