Evaluation of advertising campaign effectiveness
Many big companies spend a large portion of their profits on advertising. This is not surprising, because it is one of the most important and effective ways to promote goods and services. This is especially typical of certain industries, such as pharmaceuticals, automotive and retail, which are characterized by frequent new product launches and high competition.
The fair assessment of the advertising campaign effectiveness is important in order not to waste the money. At the same time, it is better to carry out the analysis before its start in order to minimize waste of funds.
Why is the analysis of the effectiveness of advertising and marketing communications important?
The modern market is saturated, the company continuously increase the advertising budget, trying to outperform their competitors. Therefore, it is important to understand the effectiveness of one or another campaign.
As a rule, vast financial resources are allocated for these purposes, return of investment depends on complex analysis. Many companies ignore the need for research, resulting in serious financial losses.
Key performance indicators
Communicative effectiveness of advertising is one of the key company performance indicators. It reflects the effect of advertising on the end user, his opinion about the brand itself, whether he will buy this product etc.
Communication effectiveness analysis consists of a consumer survey, a focus group discussion or experiment and observation.
This process has a lot of nuances, therefore it requires the involvement of specialists, professionally engaged in similar issues. ResearchView team will assess the communicative efficacy of the brand advertising campaigns, based on similar indicators of competitors.
14-year collaborative effort
more than 80% of further contacts
50% of clients are our regular clients
selection methodology under the client's budget
We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.