Market environment analysis

All companies, that exist in the marketplace, are surrounded by competitive environment. There may be no competition, when some innovative product is released. In most cases, even a new product is some kind of modification of a product that is already on the market. A comprehensive assessment of the market environment is required to plan a sound marketing strategy.

Various political, economic and other factors can affect business activities to varying degrees. In order for the idea to be successfully implemented and bring profit in the future, it is necessary to conduct a market analysis. The specialists of our agency carry out an assessment of the market environment, conduct economic, statistical and other types of monitoring.

What is the analysis of the market environment for?

Competition can be characterized as rivalry of market participants for the most favorable conditions for commercial activity. In fact, this is a fight for a potential buyer who will buy the product not from a competitor, but you. Competitive advantage is the metric that distinguishes one company from another.

There are two important rules in assessing the market environment:

  1. Knowledge of the potential consumer (target audience) and his values.
  2. Analysis of competitors, their advantages and disadvantages.

Some companies abandon the preliminary assessment of the competitive environment, which leads to miscalculations in many marketing decisions. As a result, there is a loss of possible profit and a lack of demand among the consumers.

How is market environment research conducted?

A comprehensive analysis is not possible without a thorough study of the main competitors in a specific industry. There are several basic methods for obtaining valuable information that you need for research:

  • consumer surveys (qualitative or quantitative data collection, analysis of opinions about competitors among different categories of the target audience);
  • Internet search (company reviews, reviews);
  • interviewing experts, which gives an understanding of the competitor's reputation, the quality of its products;
  • monitoring of points of sale;
  • study of publications of financial indicators.

Quality in market research is the completeness and accuracy of information. If the information is false or superficial, the financial losses will be significant. Therefore, your strategic decisions need to be guided by the reliable information that ResearchView provides you. Request a call back or call us yourself at the contact phone number for consultation.

Our advantages

  • Experienced team

    14-year collaborative effort

  • High quality

    more than 80% of further contacts

  • Client confidence

    50% of clients are our regular clients

  • Flexible pricing

    selection methodology under the client's budget

Reviews

Reviews
  • STEM Healthcare

    We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
  • Nissan

    Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
  • Givaudan

    On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
  • ABCR/ Association of Branding Companies of Russia

    We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
  • Panasoniс

    We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
  • NSPK

    We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
  • AC Nielsen

    ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.

Clients