Children market research

Marketing research of children plays an important role in the development and promotion of products and services that are intended for this audience. Children are becoming more and more influential consumers every year, and therefore studying their behavior, preferences and needs is a required stage for successful work in the market.

Research with newborns and babies is aimed at studying the behavior of children, their reactions to various stimuli, preferences regarding colors, shapes, sounds, etc. For this, the following methods of children research can be used: observations, testing and surveys with parents.

Research with preschool children is most often related to the study of their gaming preferences, interests, interactions with various products, environments, and other children. In this case, it is recommended to use the following methods of children research: game techniques and group qualitative methods of data collection (dyads, triads, focus groups) with the participation of children and parents.

Research with primary school age and high school age children or teenagers are mainly related to the study of their needs, interests, the influence of advertising and media on their behavior, as well as patterns of their behavior offline and online (social networks). For this purpose, the following methods of children and adolescents research are recommended: short quantitative surveys with simple wording and gamification, online diaries, qualitative interviews, friends' dyads and triads, focus groups.

Market research of children allows manufacturing companies to better understand their target audience, create and adapt products and services to their needs, as well as effectively promote them through relevant channels (youth influencers), in a demanded form and relevant content. As a result, this allows to grow the audience of consumers and form brand loyalty from an early age.

In addition, this kind of research can help identify new and modern youth trends and changes in children's behavior, which will allow companies to be one step ahead of competitors. In general, conducting market research with children is necessary to create successful product promotion strategies and meet the needs of young consumers.

The employees of the ResearchView agency working with the children's audience have received special training in child psychology and have extensive experience in conducting research with children, which allows us to help the largest manufacturers of goods and services for children to maintain their leadership in the market. You can request a study of children from ResearchView via the contact form.

Our advantages

  • Experienced team

    14-year collaborative effort

  • High quality

    more than 80% of further contacts

  • Client confidence

    50% of clients are our regular clients

  • Flexible pricing

    selection methodology under the client's budget


  • Rosbank

    In the course of cooperation with ResearchView since 2020 more than 2 000 quantitative and more than 50 qualitative interviews have been conducted. Throughout the work on all projects, the company's obligations were fully fulfilled with proper quality and on time. Taking into account the observance of all agreements, the professionalism of the team and the quality of the analytics provided, we can recommend ResearchView as a reliable partner for marketing research.
  • BMS

    Bristol-Myers Squibb LLC expresses its gratitude to the ResearchView team for their high professionalism in carrying out projects within the framework of drug dossier registration under the EAEU procedure.
  • Hyundai

    I want to thank all of you for your joint work and collaboration, interesting projects and discussions, support and responsiveness. I wish you new challenging projects and achievements!
  • Mercedes Benz

    It was very interesting to take part in the project, I admired the openness and professionalism of ResearchView team and I want to wish you further success in the implementation of projects
  • STEM Healthcare

    We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
  • Nissan

    Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
  • Givaudan

    On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
  • ABCR/ Association of Branding Companies of Russia

    We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
  • Panasoniс

    We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
  • NSPK

    We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
  • AC Nielsen

    ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.