Children market research

Marketing research of children plays an important role in the development and promotion of products and services that are intended for this audience. Children are becoming more and more influential consumers every year, and therefore studying their behavior, preferences and needs is a required stage for successful work in the market.

Research with newborns and babies is aimed at studying the behavior of children, their reactions to various stimuli, preferences regarding colors, shapes, sounds, etc. For this, the following methods of children research can be used: observations, testing and surveys with parents.

Research with preschool children is most often related to the study of their gaming preferences, interests, interactions with various products, environments, and other children. In this case, it is recommended to use the following methods of children research: game techniques and group qualitative methods of data collection (dyads, triads, focus groups) with the participation of children and parents.

Research with primary school age and high school age children or teenagers are mainly related to the study of their needs, interests, the influence of advertising and media on their behavior, as well as patterns of their behavior offline and online (social networks). For this purpose, the following methods of children and adolescents research are recommended: short quantitative surveys with simple wording and gamification, online diaries, qualitative interviews, friends' dyads and triads, focus groups.

Market research of children allows manufacturing companies to better understand their target audience, create and adapt products and services to their needs, as well as effectively promote them through relevant channels (youth influencers), in a demanded form and relevant content. As a result, this allows to grow the audience of consumers and form brand loyalty from an early age.

In addition, this kind of research can help identify new and modern youth trends and changes in children's behavior, which will allow companies to be one step ahead of competitors. In general, conducting market research with children is necessary to create successful product promotion strategies and meet the needs of young consumers.

The employees of the ResearchView agency working with the children's audience have received special training in child psychology and have extensive experience in conducting research with children, which allows us to help the largest manufacturers of goods and services for children to maintain their leadership in the market. You can request a study of children from ResearchView via the contact form.