Lifestyle and values research

Lifestyle is a mode of living which reflects an individual's choice, ideals, values and preferences. The aim of the lifestyle research is to connect the product with the target customer daily life through various types of marketing communications.

Consumers are not always aware of impact of lifestyle on their consumer behavior, but marketing campaigns often focus on a certain consumer lifestyle. This can be expressed as following: healthy eating, business attire, storytelling ads, etc.

Target customer lifecycle, values, social environment and lifestyle research

Value analysis allows you to segment your target audience according to lifestyle:

  • Focus on consumption. The social group representatives are socially oriented: they often go to parties and shopping together; other people's opinion is very important for them. Product cost often determines their buying behavior. The group representatives often take out loans.
  • Focus on family values. Family is one of the most important things in life for the group representatives. They tend to spend money on their children. Such people often limit their social circle just to close relatives. The group representatives most often are interested in certain content types.
  • Focus on innovation. The social group representatives lead an active lifestyle and keep track of new products coming into the market. They want to be trendy and demonstrate their social status. Product newness and willingness to stand out from the crowd (show off behavior) determine their buying behavior. The group representatives are often young people and teenagers.

Psychographic analysis (segmentation) allows to identify a lifestyle which is close to the customers of a particular brand.

Consumer lifestyles and values research is a complex process which includes different research approaches starting with ethnographic methods that allow you to immerse yourself in your target audience and ending with the segmentation based on a large representative sample. As a result, researchers can identify stable target customer segments for further focused and effective communication with each of them. This type of research is conducted all over the world, including Russia.

Our advantages

  • Experienced team

    14-year collaborative effort

  • High quality

    more than 80% of further contacts

  • Client confidence

    50% of clients are our regular clients

  • Flexible pricing

    selection methodology under the client's budget


  • Rosbank

    In the course of cooperation with ResearchView since 2020 more than 2 000 quantitative and more than 50 qualitative interviews have been conducted. Throughout the work on all projects, the company's obligations were fully fulfilled with proper quality and on time. Taking into account the observance of all agreements, the professionalism of the team and the quality of the analytics provided, we can recommend ResearchView as a reliable partner for marketing research.
  • BMS

    Bristol-Myers Squibb LLC expresses its gratitude to the ResearchView team for their high professionalism in carrying out projects within the framework of drug dossier registration under the EAEU procedure.
  • Hyundai

    I want to thank all of you for your joint work and collaboration, interesting projects and discussions, support and responsiveness. I wish you new challenging projects and achievements!
  • Mercedes Benz

    It was very interesting to take part in the project, I admired the openness and professionalism of ResearchView team and I want to wish you further success in the implementation of projects
  • STEM Healthcare

    We worked with ResearchView on different studies, mostly on medical representatives' audits for pharmaceutical companies. ResearchView’s high quality of service, smooth conduction on project and reliable and on time delivery of results, guaranteed a successful cooperation. STEM healthcare with full confidence recommends ResearchView as a professional and reliable business partner.
  • Nissan

    Nissan would like to thank ResearchView team for the recent qualitative projects we conducted together. We appreciate the quality of moderation and recruitment and flexibility to our requests. We are happy to recommend ResearchView to other clients.
  • Givaudan

    On behalf of Givaudan Russia, we would like to extend our utmost appreciation to ResearchView. High personal responsibility on professional level, accuracy and thoroughness in performance, prompt solutions of problems demonstrated by each of the departments make our collaboration effective and successful.
  • ABCR/ Association of Branding Companies of Russia

    We have been cooperating with Researchview since the beginning of 2018. They implemented a major and important project for us. Agency team carries out projects as quickly as possible, works fast at all project stages, while maintaining high quality of works and results. We recommend ResearchView as a reliable and highly professional partner in the field of market research.
  • Panasoniс

    We recommend ResearchView as a reliable partner that conducts the business in a timely and efficient manner, even if any changes are being made in the research process. The study conducted by ResearchView contributed to a better understanding of our consumers and increased advertising communication effectiveness.
  • NSPK

    We would like to thank ResearchView team for implementation of a project for Mir payment system target audience research. During the study ResearchView representatives demonstrated their creative approach, complete professionalism and accurate understanding of client needs and objectives.
  • AC Nielsen

    ResearchView is a reliable partner which conducts research that meets all quality requirements. They perform their duties with high professionalism within a certain timeline. We hope to continue our mutually beneficial and fruitful cooperation in the future.