The Russian market of luxury cars after COVID-19: living well is not against the law


The new world creates a situation of uncertainty that encourages us to look for support, and experts to make forecasts. How will the automotive industry develop after a pandemic? What should market stakeholders do at least to survive, and ideally use the crisis as a growth point? How will the pandemic affect key trends emerging recently, and what will happen to the luxury segment? Lev Astafiev, CEO of Research View.

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How Luxury Car Owners in Russia Perceive Luxury After the Pandemic

In early 2021, ResearchView commissioned by one of the leading automakers, conducted a benchmark study that examined the perceptions of luxury car buyers (Rolls-Royce, Bentley, Ferrari, Lamborghini and others) about luxury in all its forms.

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OIROM Association (Association of Market and Public Opinion Researchers) is a Russian professional association of research companies, established in 2003. Today OIROM includes key players in the market of marketing research and public opinion, together occupying more than 60% of the Russian market.

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