The Russian market of luxury cars after COVID-19: living well is not against the law
The new world creates a situation of uncertainty that encourages us to look for support, and experts to make forecasts. How will the automotive industry develop after a pandemic? What should market stakeholders do at least to survive, and ideally use the crisis as a growth point? How will the pandemic affect key trends emerging recently, and what will happen to the luxury segment? Lev Astafiev, CEO of Research View.
In early 2021, ResearchView commissioned by one of the leading automakers, conducted a benchmark study that examined the perceptions of luxury car buyers (Rolls-Royce, Bentley, Ferrari, Lamborghini and others) about luxury in all its forms.
OIROM Association (Association of Market and Public Opinion Researchers) is a Russian professional association of research companies, established in 2003. Today OIROM includes key players in the market of marketing research and public opinion, together occupying more than 60% of the Russian market.