SWOT analysis: full guide + example
The analytical model of SWOT analysis is included in the curriculum of all economic universities, but at the same time, we are constantly faced with the problem of interpreting and using the results of this analysis. Let's take a closer look at why it is needed, how to handle this type of analysis, and how to make it as effective as possible.
In early 2021, ResearchView commissioned by one of the leading automakers, conducted a benchmark study that examined the perceptions of luxury car buyers (Rolls-Royce, Bentley, Ferrari, Lamborghini and others) about luxury in all its forms.
OIROM Association (Association of Market and Public Opinion Researchers) is a Russian professional association of research companies, established in 2003. Today OIROM includes key players in the market of marketing research and public opinion, together occupying more than 60% of the Russian market.