Digital Brand Day is a professional business conference dedicated to current topics and innovative solutions in the field of digital marketing and advertising communications. It is a continuation of the annual Brand Day event and is organized by the Rusbrand and AdIndex Brand Manufacturers Association, with the participation of Mediascope and the National Advertising Alliance.
Digital communications have become the main driver of growth in the advertising industry in recent years, a trigger for positive changes in all classic media channels and principles of content creation in advertising. Discussion of approaches, implementation of technology and innovation, as well as issues of transparency, which is so important for brands in the digital space have become central topics of various sections of the conference.
At the end of July, Research View conducted the first online focus group discussions and hall tests since March 2020.
ResearchView has developed a specialized methodology for testing medicine package leaflets in accordance with regulatory requirements.The company regularly conducts custom testing of its package leaflets in various therapeutic areas such as infectious diseases, rheumatology, women's health, etc.