ResearchView takes part in Digital Brand Day conference
Digital Brand Day is a professional business conference dedicated to current topics and innovative solutions in the field of digital marketing and advertising communications. It is a continuation of the annual Brand Day event and is organized by the Rusbrand and AdIndex Brand Manufacturers Association, with the participation of Mediascope and the National Advertising Alliance.
Digital communications have become the main driver of growth in the advertising industry in recent years, a trigger for positive changes in all classic media channels and principles of content creation in advertising. Discussion of approaches, implementation of technology and innovation, as well as issues of transparency, which is so important for brands in the digital space have become central topics of various sections of the conference.
In early 2021, ResearchView commissioned by one of the leading automakers, conducted a benchmark study that examined the perceptions of luxury car buyers (Rolls-Royce, Bentley, Ferrari, Lamborghini and others) about luxury in all its forms.
OIROM Association (Association of Market and Public Opinion Researchers) is a Russian professional association of research companies, established in 2003. Today OIROM includes key players in the market of marketing research and public opinion, together occupying more than 60% of the Russian market.