“Research is a basic level of business hygiene, just like brushing teeth”


Lev Astafiev, CEO of ResearchView, has spoken to the TBDteam agency and explained why businesses need market research and how they should choose a contractor who will not let you down.

TBDteam: Lev, let's start with the most pressing matter. What has changed for you, as a researcher, because of the crisis? How are your customers reacting to the current economic situation?

Lev Astafiev: Research is essencial for making business decisions in situations where managers do not have enough information: whether to enter the market, whether to launch a product. The crisis does not change the general aim of research. But we definitely see some changes in the requests from clients in response to the situation that has developed in the spring.

Read full version on https://researchview.ru/sitenews/issledovanie-eto-bazovyj-uroven-gigieny-biznesa-takoj-zhe-kak-chistka-zubov/

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