Irina Skvortsova, Director of Business Development Research View, tells about quality research in the pharmaceutical market of prescription medicine


The pharmaceutical market often seems to be a special world in which people live by special rules. But very often these are just prevailing stereotypes. One of them is that high-quality marketing research “in the Pharma” is not needed. Irina Skvortsova, director of business development for Research View, describes situations in which they cannot do without.

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