Irina Skvortsova, Director of Business Development Research View, tells about quality research in the pharmaceutical market of prescription medicine
The pharmaceutical market often seems to be a special world in which people live by special rules. But very often these are just prevailing stereotypes. One of them is that high-quality marketing research “in the Pharma” is not needed. Irina Skvortsova, director of business development for Research View, describes situations in which they cannot do without.
In early 2021, ResearchView commissioned by one of the leading automakers, conducted a benchmark study that examined the perceptions of luxury car buyers (Rolls-Royce, Bentley, Ferrari, Lamborghini and others) about luxury in all its forms.
OIROM Association (Association of Market and Public Opinion Researchers) is a Russian professional association of research companies, established in 2003. Today OIROM includes key players in the market of marketing research and public opinion, together occupying more than 60% of the Russian market.