The pharmaceutical market often seems to be a special world in which people live by special rules. But very often these are just prevailing stereotypes. One of them is that high-quality marketing research “in the Pharma” is not needed. Irina Skvortsova, director of business development for Research View, describes situations in which they cannot do without.
At the end of July, Research View conducted the first online focus group discussions and hall tests since March 2020.
Digital Brand Day is a professional business conference dedicated to current topics and innovative solutions in the field of digital marketing and advertising communications. It is a continuation of the annual Brand Day event and is organized by the Rusbrand and AdIndex Brand Manufacturers Association, with the participation of Mediascope and the National Advertising Alliance.