Mystery shopping

Conducting any commercial activity involved in selling goods or services requires special attention to all customer contact points. A very important point is the quality of customer service, because their loyalty and the amount of potential profit depend on it. To assess and maintain a high level of customer service quality, it is necessary to regularly conduct inspections of personnel with the help of a mystery shopper, which will identify weaknesses in the company's work, as well as the actual level of professionalism of employees.

Mystery shopper is a qualified employee who has been trained to examine a company, a shop or store under the guise of customer. He is trained how to behave in order not to arouse suspicion among employees. After the visit, he draws up a detailed report in a pre-approved form often supplemented with photo and audio materials.

Why do you need to carry out checks using a mystery shopper?

This type of research is based on the idea of obtaining reliable feedback in the places of direct contact of company employees with the end user.

Using information from the mystery shopper report, the manager can:

• assess the actual level of qualifications of the employees, their compliance with customer service standards, corporate rules and procedures;
• identify weaknesses in the staff work for further positive customer service changes;
• find out, what is the client’s opinion about his company, if they found what they were looking for;
• to identify contact points, when the company loses a potential buyer, which allows further change the situation for the better.

All this makes it possible to improve the quality of customer service, therefore carrying out such inspections has a positive effect on the activities of any company and increases its profit.

ResearchView Mystery Shopping Pricing

Each study considers the specifics of the customer's activities for this service. Our employees will develop special programs and scenarios for you, considering the specifics of your business.

The price is influenced by the reach of the target audience, the complexity of the developed program, the number of planned visits, the total time spent by the mystery shopper, the need for audio recording and other factors.

You can order the "mystery shopping" research in ResearchView agency, using feedback form or by calling the contact phone number.  This study will help you check the quality of your employees' performance of their professional duties. We train our employees to visit the point of sale without being noticed by the staff, this is the only way to achieve maximum objectivity of the data provided.