Customer satisfaction assessment
Potential customers, who intend to buy a certain product or service, come for the purchase with certain expectations regarding the quality and cost. In addition, they expect a high level of service. If the consumer doesn't like something, then he is unlikely to become your buyer for the second time. Therefore, the company image and its profit performance directly depend on the degree of customer loyalty.
CSI or Customer Satisfaction Index shows the level of brand trust and satisfaction with the services, which are offered by the company.
Why is it important to measure the CSI index?
Many experts consider this index to be one of the most commonly used non-financial indicators. The head of company views this metric as a clear demonstration of his company performance and profit potential.
Using this index, you can:
- see shortcomings in service management;
- identify the disadvantages of marketing promotion;
- analyze customer service level;
- identify weaknesses that are to analyze first;
- find out the reasons urging customers choose competitors.
This index measures the level of actual customer loyalty to the company, whether they will make a purchase in the future, whether they are ready to advise the company to others etc. This is very important, because the retaining existing customers is much cheaper than attracting a new target audience.
What will the assessment of customer satisfaction give?
Determination of the satisfaction level allows to:
- motivate employees to improve their skills to meet customer requirements;
- increase profits at the expense of understanding the reasons of customers loyalty to the company;
- compare yourself with competitors based on CSI scores;
- find out the real customer needs;
- improve customer feedback and service.
After identifying the existing problems, you need to start solving them. We recommend to start with solving most serious consumer problems to see positive dynamics immediately.
ResearchView team will assess your CSI, which will allow you to make management decisions faster to increase customer loyalty. This is a very important indicator, understanding of which will help to improve the effectiveness of the marketing strategy implementation and ultimately lead to business growth.
Our advantages
-
Experienced team
14-year collaborative effort
-
High quality
more than 80% of further contacts
-
Client confidence
50% of clients are our regular clients
-
Flexible pricing
selection methodology under the client's budget