Sociological research

It is difficult to imagine the formation of a successful business without a thorough study of the target audience. Most medium and big companies invest in all sorts of studies, which allow to consider all the factors of consumer behavior in promoting the service or product. Such costs are fully justified, because the expenses are recovered due to the growth of sales and consumer loyalty.

Sociological research is to some extent a mirror of the state of our society. Preparation of market research requires professionalism, so it is better for a professional agency, which specializes in conducting surveys and other methods of sociological research, to do research.

What is a sociological survey?

A sociological survey is a certain communication with clients to identify the characteristics of their behavior. This will give an opportunity to compose a portrait of your target audience, which is very important for further marketing activities.

The survey method includes:

• Interviewing - сonversation with the target audience representatives according to prepared plan.
• Questioning. Representatives of the target audience respond to specific questions from the questionnaire. They can fill it by themselves, or with the help of the interviewer, who records the answers in the questionnaire. This is an important public opinion research tool, which allows you to cover a wider audience, than interviewing.

Focus group method

This technique is carried out in the form of a discussion on a specific topic. The participants are a group of respondents, who meet certain criteria. As a rule, the focus group method is used to study the potential effectiveness of an advertising campaign or for pilot project research (for example, the creation of pension funds and other phenomena, which is interesting for a specific group of respondents).

What is the cost of a case study?

Prices for sociological research depend on the chosen method (questionnaire survey, focus group discussions, telephone interviews), target audience and its feasibility (IR), sample size and other research parameters. In any case, the costs will be payed off, because the data obtained allows not only to study the consumer audience, but also to collect important information about the strengths and weaknesses of competitors, as well as the effectiveness of marketing campaigns.

How is a sociological research conducted?

Each method has its own specifics, but we will mark the main stages of our work:

• Getting to know the client's business. Before starting work, you need to clearly understand all the specifics of the product or service, as well as the problems of the consumers themselves. Understanding the essence will allow you to ask the right clarifying questions, which is very important for the general analysis.
• Script creation. Not only the list of questions itself is important, but also their sequence. It is important to establish contact with the consumer, so the consumer takes questions, relating to the essence of the study.
• Team building. These are the managers, who have experience of conducting research in the category of business and the customer. If necessary, additional trainings are provided for ordinary performers (interviewers and call center operators), allowing them to dive deeper into the specifics of a particular business.
• Data collection (fieldwork). This is the main step in collecting all the required data.
• Data processing.
  • For quantitative research: the process of entering, encoding, validating, cleaning and converting raw data into a format suitable for analysis (tables and graphs).
  • For qualitative research:  transcription of audio recordings, data entry.
• Analysis and interpretation of the results obtained. This is quite a complex process that requires high analytical skills. At the end of this phase, the client will be provided with outcomes and recommendations, which to determine the further vector of business development.

You can order a sociological research in ResearchView. Сontact us by phone or leave your details in the form of feedback. We will contact you to clarify the timing and cost of our work.