Describe a certain segment of the automotive market (characteristics: body type, clearance, wheel drive) and specify the place occupied by the models of various manufacturers. Identify the place that the customers assign to the Client's model. Identify the strengths and weaknesses of the Client's model. Test new features and their perception by the customer. Measure the potential change in the perception of the car by the target audience and change of the place on the map of the automotive segment, provided that the manufacturer brings all the new features tested.
Based on the results of the study, the price of the tested functions was determined, as well as the clearance and body configuration for launching the updated model on the market.
Establish the features of cars operation (transmission, driving performance, engine performance) during various seasons and types of road pavement in Russia by installing tracking and measuring devices on cars.
Based on the results of the study, the manufacturer made changes to the specified units of the car in order to adjust the models for the roads of Russia and the Russian market.
On-site car clinic
Identify factors of choice and requirements for the cars of Russian customers. Test mock-up prototype of the new model (in a competitive environment, interior and exterior). Clarify the crucial characteristics of the car in the segment under study (external and internal design, engine, transmission, wheel drive, fuel).
Based on the results of the study, the manufacturer took into account the perception of the model by Russian customers and formed appropriate options for launching the model on the market.
Car clinic with test drive
Pre-launch dynamic assessment of the car model (360⁰), including interior, exterior, potential options and technical characteristics in a competitive environment.
Based on the results of the study, the manufacturer developed a more accurate price positioning of the model, took into account the strengths and weaknesses of the model and competitors, which ensured successful market launch.